"Childhood is a brief and extraordinary time — a time when everything is possible and the imagination is boundless. Fanny & Alexander is dedicated to creating and cultivating moments of joy during childhood that will last a lifetime.
We make toys that call to children's creativity and curiosity, and encourage them to marvel at the world around them — whilst inventing a few worlds of their own, too. Our toys are deceptively simple, but meticulously made, so that they might become a beloved part of your child's life, and endure to be enjoyed by future generations, too.
There is an art to playing well; one which we take seriously. We hope our toys will become beloved companions and cherished objects that preserve that sense of childhood wonder for your family."
Fanny & Alexander was founded on a fundamental desire to encourage children (and the adults who love them) to play a little more, and a little better.
Our founder, Delfina Aguilar, had long been captivated by objects that were well-conceived, well-designed, and well-made, but after becoming an aunt, and later a mother, quickly realised that very few toys in her family's toy chest possessed these qualities. Where were the toys in handsome natural materials for little hands to cherish, or the toys that engaged limitless imaginations, or called their playmates out on important adventures?
And so Fanny & Alexander was born. Fastidiously designed and made, ours are deceptively simple toys that require no power source except the child's own ideas and energy. Made from furniture-standard hardwoods, soft leathers and quality fabrics, they are designed to be a pleasure to look at and a joy to play with. They're designed to last, and to be loved.
Our wilfully analogue toys offer a welcome antidote to our digital age, and to modern toys which only require children to sit passively before them. We hope they will foster a sense of appreciation, cultivate imagination, and act as tools for learning — but most of all, we hope they will create many moments of childhood wonder.